Insurtech · B2B · Desktop & Mobile · 2024 — 2026
Company name and branding are changed to comply with NDA. All personal data shown is fictional.
Products designed
Pages of main site
Landing iterations
In production
Role
Product Designer
Sole designer for 2+ years
Products
AI assistant
Aggregator
Back-office platform
Platform
Desktop & Mobile
Ant Design based
Status
Live in production
(01) Product 1 · AI Assistant
An AI-powered chat interface that helps HR managers find the right insurance plan. It lives as a floating widget on the main platform — a small button that expands into a full-screen assistant after 3 seconds. The user describes what they need in plain language, the assistant asks clarifying questions (coverage type, city, team size), and returns a ranked list of matching plans with pricing and coverage details.
I designed the complete flow: search landing with category chips, conversational chat with quick-reply options, results with ranked plan cards, detailed plan view with coverage breakdown and clinic list, and a support page. Both desktop and mobile versions.
Mobile version
Desktop version
(02) Product 2 · Aggregator
I inherited this part from a freelance designer who had built the initial landing page: a long single-scroll with a basic component kit (inconsistent naming, incomplete states). The page mixed a calculator, value propositions, FAQ and CTAs without hierarchy, and users dropped off before finding results.
Working on the main platform, I improved the landing based on tasks from the PO: commenting on issues, proposing better patterns, building out a proper style library.
I assembled the result cards, and from there it evolved into a full aggregator. The PO and managers ran their own hypotheses, and we went through 12+ iterations. At one point the CEO wanted to “redesign everything again”, so I created a directional sketch exploring a multi-page approach with structured content blocks.
All aggregator components were built from scratch: cards, comparison tables, filters, modals, pricing tiers, using references and selecting the best solution for each requirement. I built a UI library to speed up the design process.
(03) Product 3 · Back-office
A back-office platform for managing contracts, employees and claims, built on Ant Design and extended with custom components.