Product Designer
UX/UI Designer
Hello, I am
Adel
Hello, I am
Adel
Product Designer with 6 years of experience in insurtech, fintech and enterprise telecom, focused on design systems, complex B2B SaaS platforms and data-heavy interfaces.
For 2+ years I was the sole designer at an insurtech company building a corporate insurance platform. I owned 3 connected products and 2 design libraries end to end: a B2B insurance platform of 29 screens with 7 to 130 states each, a multi-page aggregator and an AI recommendation tool. I extended Ant Design with 20+ custom component groups, onboarded the engineering team to Figma, and mentored a junior designer to independent delivery. The platform library is still in use.
Ozon
Alfa-Bank
Brave
Zvuk
Workformat
Full-time / Contract
Remote / Serbia / EU-Relocation
Design
Figma
Photoshop
Claude
UI Kit
Design Systems
Prototyping
Responsive Design
Interaction Design
Framer
Claude Code
Figma Make
Research
In-depth interviews
A/B tests
CJM
Usability tests
JTBD
Surveys
Competitive Analysis
Processes
Agile
Miro
Confluence
Ya.Tracker
Jira
Design Review
Presentation of solution
Cases
Featured
projects
Healthtech · B2B · Desktop & Mobile
Insurance platform
Insurance platform
Designed 3 products from scratch for a corporate health insurance startup
3
Products designed
12
Page flows
12+
Landing iterations
Live
In production
View Case
→
2024 — 2026
Mobile App · Music Streaming
Media Library Transfer
Media Library Transfer
Replacing outdated webview with a native solution featuring clear UX
5
problems solved
6
hypotheses
10
Interviews conducted
Comming soon...
summer 2024
Mobile App · Music Streaming
Media Library Transfer
Replacing outdated webview with a native solution featuring clear UX
5
problems solved
6
hypotheses
Comming soon...
summer 2024
Experience
My
workplaces
From research to development handover in the fields of e-commerce,
fintech, healthtech, productivity and streaming.
03.2024 — 05.2026
Insurance Startup
Product Designer
Healthtech
B2B
Desktop
Sole designer for 2+ years: owned 3 connected products and both design libraries end to end, from information architecture to final UI. I designed an entire product ecosystem from scratch as the only designer for two years: an AI-powered plan selector, a multi-page insurance aggregator, and a back-office platform. Built the design system and component library, took the sales landing through 12+ iterations into a full aggregator, and later mentored a junior designer — onboarding them, assigning tasks, and reviewing their work. The product is live in production.
I designed an entire product ecosystem from scratch as the only designer for two years: an AI-powered plan selector, a multi-page insurance aggregator, and a back-office platform. Built the design system and component library, took the sales landing through 12+ iterations into a full aggregator and later mentored a junior designer: onboarding them, assigning tasks, and reviewing their work. The product is live in production.
11.2023 — 03.2024
Agrofin — Credit app
UX/UI Designer
Fintech
B2C
Desktop & Mobile
I simplified complex lending flows into clear, step-by-step mobile screens for a non-tech-savvy rural audience. Extended the design system, created icons and micro-interactions, and worked closely with dev, product, and QA in an Agile team.
02.2023 — 10.2023
Freelance Projects
UX/UI Designer
Fintech
B2C
Desktop & Mobile
I designed client websites end-to-end in Figma, from brief and competitive analysis through wireframes, prototypes, responsive versions and animations, managing each project independently to developer handoff.
06.2021 — 09.2022
Deutsche Telekom
UX/UI Designer
Telecom
B2B
B2C
Desktop
I designed UI for 4 interdependent internal applications at Europe's largest telecom, following BrandBook and WCAG accessibility standards. Built a complete UI kit with interactive components and clickable prototypes, delivered adaptive versions for iOS, Android, and desktop. Worked in an Agile team, communication in English and German.
08.2017 — 12.2020
Deutsche Telekom
Business Analyst
Telecom
B2B
Wrote technical specifications and requirements for development tasks. Facilitated communication between business stakeholders and the engineering team. Transitioned into UX design by bridging product thinking with hands-on interface work.
Product Designer
UX/UI Designer
Hello, I am
Adel
Product Designer with 6 years of experience in insurtech, fintech and enterprise telecom, focused on design systems, complex B2B SaaS platforms and data-heavy interfaces.
For 2+ years I was the sole designer at an insurtech company building a corporate insurance platform. I owned 3 connected products and 2 design libraries end to end: a B2B insurance platform of 29 screens with 7 to 130 states each, a multi-page aggregator and an AI recommendation tool. I extended Ant Design with 20+ custom component groups, onboarded the engineering team to Figma, and mentored a junior designer to independent delivery. The platform library is still in use.
Ozon
AlfaBank
Brave
Zvuk
Workformat
Full-time / Contract
Remote / Serbia / EU-Relocation
Design
Figma
Photoshop
AI models
UI Kit
Design Systems
Responsive Design
Prototyping
Interaction Design
Research
In-depth interviews
A/B tests
CJM
Usability tests
JTBD
Surveys
Competitive Analysis
Processes
Agile
Miro
Confluence
Ya.Tracker
Jira
Design Review
Solution Presentation
Experience
My workplaces
From research to development handover in the fields of e-commerce, fintech, healthtech, productivity and streaming
03.2024 — 05.2026
Insurance Startup
Product Designer
Healthtech
B2B
Desktop
I designed an entire product ecosystem from scratch as the only designer for two years: an AI-powered plan selector, a multi-page insurance aggregator, and a back-office platform. Built the design system and component library, took the sales landing through 12+ iterations into a full aggregator and later mentored a junior designer: onboarding them, assigning tasks, and reviewing their work. The product is live in production.
10.2023 — 03.2024
Agrofin — Credit app
UX/UI Designer
Fintech
B2C
Mobile
I simplified complex lending flows into clear, step-by-step mobile screens for a non-tech-savvy rural audience. Extended the design system, created icons and micro-interactions, and worked closely with dev, product, and QA in an Agile team.
11.2023 — 03.2024
Freelance Projects
UX/UI Designer
Fintech
B2C
Desktop & Mobile
I designed client websites end-to-end in Figma, from brief and competitive analysis through wireframes, prototypes, responsive versions and animations, managing each project independently to developer handoff.
01.2021 — 09.2022
Deutsche Telekom
UX/UI Designer
Telecom
B2C
B2B
I designed UI for 4 interdependent internal applications at Europe's largest telecom, following BrandBook and WCAG accessibility standards. Built a complete UI kit with interactive components and clickable prototypes, delivered adaptive versions for iOS, Android, and desktop. Worked in an Agile team, communication in English and German.
08.2017 — 12.2020
Deutsche Telekom
Business Analyst
Telecom
B2B
Wrote technical specifications and requirements for development tasks. Facilitated communication between business stakeholders and the engineering team. Transitioned into UX design by bridging product thinking with hands-on interface work.
Cases
Featured projects
Alfabank
Mobile App · Fintech
Customer Privilege System
Transparent loyalty system with clear motivation to advance to the next level
View Case on Behance
→
60
screens
18
hypotheses
68
days of work
Ozon
Ozon
Mobile App · E-commerce
Ideal Purchase Flow
Optimizing the customer journey with minimal steps to payment
View Case
→
7
Hypotheses
12
Stages
A/B
Tests
Cover
Cover
Healthtech · B2B · Desktop & Mobile
Insurance platform
Designed 3 products from scratch for a corporate health insurance startup
View Case
→
3
Products
12
Page flows
Live
In production
Zvuk
Mobile App · Music Streaming
Media Library Transfer
Transparent loyalty system with clear motivation to advance to the next level
View Case
→
Comming soon….
6
hypotheses
5
solved problems
Native
solution
Brave
Desktop · Productivity
Project Management Platform
Improving UX and retaining users on the desktop platform
View Case
→
Comming soon….
42
audit screens
27
new screens
+72%
A/B win rate uplift